Hola!

 

I’m a designer and creative leader building smart, beautiful, and effective brands. I love solving diverse problems, translating my skills across platforms, and leveraging design to drive results.

 
 

FEATURED WORK

Positioning Swing Care as a Leading Authority in Fibromyalgia Care

Developed the strategic brand foundation and designed the marketing website for a successful telehealth clinic launch.

Brand Strategy • Design System • User Interface Design

Check out Swing Care branding >

 

Bringing the Swing Tx Brand to Life at Industry Events

Designed a cohesive booth and marketing collateral system to bring the brand to life in a physical space and help the team show up with credibility and clarity.

Event Booth • Marketing Collateral

Check out Swing Tx event branding >

 

Evolving the Stanza Brand

Refined and updated key brand assets—including an updated logo, App Store graphics, and swag—to elevate the brand and ensure consistency across digital and physical channels.

Logo • App Store Graphics • Swag

Check out Stanza brand assets >

Optimizing the Experience for Better Conversion

Redesigned Swing Therapeutics’ marketing website to align with its go-to-market strategy, clarify its offering, and drive patient referrals.

Design System • User Interface Design

Check Out Swing Tx website redesign >

 

Extending the Swing Care Brand to Social Media

Designed a cohesive system of social media profiles, templates, and guidelines to help the marketing team maintain brand consistency and engage the audience with clarity and ease.

Social Media Profiles • Post Templates • Style Guide

Check out Swing Care social media branding >

 

Helping Patients Achieve Better Health Outcomes

Designed a new app feature to help patients stay engaged, support better health tracking, and improve insurance eligibility.

Feature Design

Case study coming soon!

 

 
 

“María-Inés is a full-stack designer who brings skill, thoughtfulness, and empathy to her work. No matter what part of her skillset she was exercising, she is a quiet leader, centering the team around the “why” behind a project and making sure we didn’t lose sight of the business objectives while still maintaining a user-centric approach.”

 

NICOLE VILLENEUVE
Swing Therapeutics, Director of Marketing