Designing a gift for Stanza patients
Stanza is an FDA-cleared, prescription digital therapeutic that provides Acceptance and Commitment Therapy and is indicated for the treatment of fibromyalgia symptoms in adult patients. It was developed by Swing Tx and is currently being offered at Swing’s virtual clinic.
We created a Stanza-inspired gift to thank the patients who participated in the Stanza clinical study as well as the Swing Tx team for their work on developing Stanza. As part of the Swing Tx product team, I took this project from concept to production while presenting to the team and getting final approval from leadership.
My challenge was to create a design that was in sync with Stanza brand personality, was gender neutral, and worked across sizes. This was a low-priority project so I was tasked with using the least amount of time and resources.
Responsible for research, design, production, and project management
Approach
LEARNING
Inspiration Board
I started the project by looking at samples of T-shirt graphics and creating a small inspiration board.
Vendor Research
I like to look for vendors right at the beginning of a project so I can be aware early in the process of any limitations to keep them in mind when exploring solutions. After comparing printing methods, prices, turn around times, deliveries fees, and customer service, I selected Big Frog. What made them unique was the fact they had actual locations where I could go to look at their print quality, t-shirts options, and proofs along with great customer service.
EXPLORING SOLUTIONS
Getting started
My motto for moving quickly is ” Keep it simple” I went for a direction that used the illustrations that were created for the app and added the name and tagline.
Presenting and Iterating
I presented design round 1, iterated based on feedback, and presented design round 2.
Getting unstuck
Based on design round 2 feedback, I started exploring solutions that went beyond the name and tagline, but was getting a bit stuck. I reached out to a fellow team mate to pick her brain about possible copy/messaging. Her suggestions were great, as they were a bit more conceptual and incorporated thoughts and content from the actual app. I distilled them and weaved them in the designs.
ALIGNING ON A SOLUTION
Selecting the final direction
So I came up with a s
FINE TUNING
Type
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Banners
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Illustrations
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PRODUCTION
Selecting a t-shirt, brand, style, & color
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Running a test
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Looking that the proof
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