Shaping the 826 brand

826 Valencia is a nonprofit organization dedicated to supporting under-resourced students ages six to eighteen with their creative and expository writing skills and to helping teachers inspire their students to write.

After partnering with Volume Inc. to redesign the 826 Valencia website, we went onto implementing the new look and feel. Using the website as inspiration, we updated 826’s visual identity and carried it across all our materials. We pulled the typography, color palette, illustration style and incorporated a few additional graphic elements. We first tackled the design of our letterhead system and then created the rest of the materials.

Responsible for creative direction, art direction, prepress + press check support, and project management

Services
Brand Development & Implementation

Deliverables
Stationery System
Mailing Label
Donation Envelope
Thank You Card
Digital Newsletters
Event Banner
Style Guide

My Role
As 826 Valencia Design Director, I worked closely with the team on the design and production of all the different pieces. I assembled the team, delivered the design presentations, created the schedule, and oversaw the workflow to make sure we met our deadline and stayed within our budget.